The Romeo y Julieta Grand Churchill Humidor, presented at the XX Habanos Festival in 2018, will soon be available at selected tobacconists.
The Grand Churchill measures 56 x 190 mm, a size which is used for the first time by Habanos SA. It is manufactured at the La Corona factory, in Havana, and can be purchased exclusively in a humidor containing 100 cigars.
The creation of only 450 humidors make this product a privilege for a few aficionados. The estimated retail price is a minimum of € 45,000.00 (€ 450.00 per single cigar).
Romeo y Julieta Grand Churchill in any case is not the most expensive cigar produced by Habanos. The title belongs to the Cohiba 50th Anniversary, also sold exclusively in humidors containing 50 cigars and available in a limited and numbered edition of 50 pieces.
The first humidor was sold at the charity auction on the closing evening of the Habanos Festival in 2016 for about 320,000.00 euros. While the remaining 49 were sold to distributors via silent auction, making an average of 200,000.00 euros per single humidor (4,000.00 euros per cigar).