Oettinger Davidoff AG has appointed Luc Hyvernat to become their new Senior Vice President Chief Commercial Officer. The premium-branded cigar business includes Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino, and Zino Platinum. Luc Hyvernat takes over the vacant position from when James Young left after almost a decade with the company. Luc Hyvernat joins Oettinger Davidoff AG and its management team from Champagne Nicolas Feuillatte. Hyvernat brings 29 years of commercial experience in international market development, which he spent 27 years in leading positions in the tobacco industry (Imperial Tobacco, Altadis, and Seita).
Beat Hauenstein, CEO of Oettinger Davidoff AG, comments in the press release: “With his longstanding track record of international leadership roles and extensive experience in the tobacco industry, I am convinced that Luc Hyvernat will make a significant contribution to accelerate the commercial growth of our company. Together with the regional business leaders, Luc Hyvernat will further enhance our company’s commercial transformation to remain the best in class organization for our trade partners and consumers.” From the official press release, Luc Hyvernat adds: “I am very excited to join the Oettinger Davidoff family and to drive the growth of the company’s strong brand portfolio in the ever-increasing challenging market environment. Together with the teams around the globe, I am looking forward to seizing new opportunities to continue to develop the Davidoff brand, strengthen Oettinger Davidoff as the indispensable business partner to our global trade partners while at the same time drive the company’s digital transformation agenda.”
Luc Hyvernat will take over the CCO role effective March 1, 2021.