In a newsletter that went out yesterday, Juan Ignacio Martinez, executive president of Joya de Nicaragua, took the word.
To make these trying times a bit more enjoyable, they have decided to share a link to a special book dear to their hears: ‘Cinco Decadas, the Rise of the Nicaraguan Cigar’. This book was published in 2018 to celebrate Joya de Nicaraguas’s 50th Anniversary.
“It’s a book that sheds light on the collective evolution of the Nicaraguan people, of our country, and our company through the lens of one singular product: the most Nicaraguan cigar; a product that has transformed the lives of thousands of Nicaraguans and millions of cigar lovers around the world. This is a story of resilience, a trait of our human nature and one that today, more than ever, we have to find inside of us, nurture and put into practice”, Juan says in the newsletter.
The digital version of the book will be available for the next couple of weeks and you can get it by clicking the following link: http://astoryofresilience.com
Juan also adds: “So while we stay safely indoors, we want everybody to be part of our journey… and to enjoy the majestic lessons of life of how challenges and tribulations become opportunities, and how the bleak future becomes a truly hopeful and beautiful present. Because we know that this will pass, and it will be better, and WE will be better, we will be our best selves!
Amigos, stay safe, stay indoors… let’s ride this together connected, but tomorrow let’s unite to build it back again with enthusiasm, solidarity and love!
Take care of your loved ones and take care of yourselves!”.