E.P. Carrillo has hired Jorge Luís Fernández Maique as their new general manager. Maique is the former executive from Habanos S.A., where he also served as the company co-president. While at Habanos S.A., he was also one of the employees credited with creating the famed Cohiba Behike line. Maique will oversee the operations of Tabacalera La Alianza S.A., in the Dominican Republic. That will help Ernesto Perez-Carrillo Jr. get some time away from the factory, giving Ernesto some much-needed time to search for new tobaccos for use in future projects.
Maique’s role will continue to grow and possibly bring him to the USA. New roles may open for him for marketing and product development with the company.