To present the cigar lover with interesting and detailed insights into its unique cigar creation process, Davidoff Cigars launches its “The Difference” campaign. The campaign revolves around the highly acclaimed Davidoff White Band Collection lines Signature, Grand Cru, Aniversario, and Millennium and offers fascinating glimpses behind the scenes of Davidoff’s extraordinary efforts. For a strong start, the brand releases a limited edition of its formerly permanent and highly popular Davidoff Classic No. 1 cigar, now called the Davidoff Signature No. 1 Limited Edition Collection.
The foundation of the brand’s distinguishing achievements today was laid over a century ago when the Davidoff family had to take a different path in life, found refuge in Switzerland and turned their relocation into a success story: The opening of the first Davidoff store in Geneva. The shop soon became an institution and meeting point for cigar lovers from near and far and paved Zino Davidoff’s way into the world of premium cigars. Davidoff Cigars still carries on that pioneering and innovative spirit of Zino Davidoff in its cigar creation process today.
“Being different is an integral part of our DNA as a brand”, says Edward Simon, CMO at Oettinger Davidoff AG. “Because Davidoff does cigar production differently from start to finish. We have come a long way from the Davidoff family’s first tobacco store, the first humidor, and many more milestones until today. Every day, Caribbean passion meets Swiss precision in our production halls, in our fields, in our stores, and of course, in our cigars. Following our’ crop to shop’ philosophy, we can steer and control every single step of cigar creation and production. Always guided by our core values of craftsmanship, quality, and consistency, we managed to uphold our high standards for handmade cigars even throughout the most difficult of times. We now want to proudly present these values to our customers through a fact-based communication campaign. Aficionados can look forward to intimate cigar events all over the world to experience said campaign, which we will underpin with a vast digital and social media initiative. We want to ensure that no matter where our customers come into touch with Davidoff, they will learn about The Difference”, says Simon.
Here are some facts about the White Band Collection communicated in a press release:
- Only 10% of seeds make it through Davidoff’s strict quality control. From 225,000 seeds per plant, Davidoff sows only the strongest and most viable. Premium taste begins at birth.
- Every Davidoff cigar passes through 300 hands before it is enjoyed. Each White Band cigar is handcrafted, and each hand applies a personal skill to what will become a very personal experience.
- Davidoff’s inventory is the largest in the world. Two thousand six hundred tons of tobacco ensure variety and consistent quality, and unexpected natural events will never compromise Davidoff cigars.
- Davidoff weighs every single leaf before rolling. Davidoff makes sure that every blend has the exact same amount of ingredients. Caribbean passion and Swiss precision bring you consistent taste.
- It takes ten years of experience to roll a Davidoff cigar. You can taste how Davidoff’s creations are wrapped around years of experience. Perfect combustion, pleasant draw, sophisticated aromas.
To start the extensive celebration of these unique White Band Collection cigar lines with a bang, Davidoff re-releases one of its most iconic and beloved cigars as a limited edition. Originally known as the Davidoff Classic No. 1, the Master Blenders have revived the blend we know as Signature today in its long and thin Panetela Larga shape with a pigtail finish. The cigar measures 39 x 195mm (7 1/2″), and the blend is made up of an Ecuadorian Connecticut wrapper, over an Ecuadorian Hybrid 151 Seco binder and Dominican fillers (Hybrid 192 Seco, Piloto Seco, and San Vicente Seco). The cigars are sold in ten-count boxes, with a retail price of $28/€29.
From 26 January 2023 (launch dates may vary depending on the country), the Davidoff Signature No. 1 Limited Edition Collection will be available at select Davidoff Appointed Merchants, premium cigar retailers, and in Davidoff flagship stores.