Habanos, S.A., through its exclusive distributor, Phoenicia T.A.A. Cyprus, presented the new vitola of its brand El Rey del Mundo, Royal Series (50 x 155 mm – 6 1/10″). The City of Dreams Mediterranean resort was the venue chosen for a evening where music, good food and Habanos were the real stars.
The launch of this new vitola was also the perfect excuse to celebrate 15 years of fruitful business partnership between Habanos, S.A. and Phoenicia T.A.A. Cyprus. The event brought together more than 450 aficionados from Lebanon, United Arab Emirates, Qatar, Kuwait, Malta, Italy, France, Spain, Germany, United Kingdom, Democratic Republic of Congo, Switzerland, the Netherlands, Kuwait, Bulgaria, Canada and Bahrain. Also in attendance were the co-presidents of Habanos, S.A., Mrs. Maritza Carillo González and Mr. Luis Sánchez-Harguindey Pardo de Vera.
The new El Rey del Mundo Royal Series is sold exclusively in La Casa del Habano stores and priced at €33 per cigar. They are packaged in 20-count boxes.