Plasencia Cigars, a world-leading premium tobacco grower since 1865, announces the release of the limited edition “The Year of the Rabbit”. The cigar brand commemorates the Chinese New Year (January 22, 2023), which is the start of the “Year of the Rabbit”. The Year of the Rabbit will be a limited-edition brand offered only in a 54 x 165mm (6 1/2″) Toro vitola. A total of 6,000 boxes of “The Year of the Rabbit” were produced with only 3,000 for the U.S. marketplace.
The sign of the Rabbit is a symbol of longevity, peace, and prosperity in Chinese culture, and the new year is predicted to be a year of hope. Gentle and elegant, the Rabbit’s ability to adjust readily to different conditions is what stands out most to the Plasencia family.
The “Year of the Rabbit” is a Nicaraguan puro using tobacco from the various Plasencia farms within that country and focusing on tobacco from a particular area within the Jalapa Valley. This blend was created to match the redeeming features of the Rabbit, such as gentleness and elegance.
Plasencia Cigars CEO Nestor Andres Plasencia stated: “The Rabbit represents the perfect animal for these changing periods for its ability to adjust during various times with grace and elegance. I would also like to emphasize that since the Rabbit is a symbol of longevity, our tobacco also improves over time to achieve those incredible flavors. We strongly feel that “The Year of the Rabbit” cigar brand will accurately represent the Chinese New Year.”
The retail price is set at $52 per cigar, and they are sold in 10-count boxes.