Alec Bradley has scheduled the release of the Project 40 Maduro. ‘Project 40’ is the name for a scientific concept used to help determine and influence a person’s mindfulness and happiness. The Maduro will be the second line in the “Experimental Series.” This is a continuation of owner Alan Rubin’s belief that “cigars create a positive impact on both mind and body” and that premium cigars can lead to calmness and overall happiness. “The dark and rich Project 40 Maduro is another opportunity for Alec Bradley to enhance a positive experience through the tradition of cigar smoking,” Alan Rubin said in a press release. “Premium cigar enthusiasts truly accepted the original Project 40 cigar line and the underlying concept that it demonstrates. Project 40 Maduro is the next chapter of the story.”
The Project 40 Maduro is being produced at J Fuego Cigar Co De Nicaragua in Estelí. Cigar has a Maduro wrapper from San Andreas, Brazilian Habano binder, and an all Nicaraguan filler. Project 40 Maduro is being presented in white color 24-count boxes featuring the ‘Alec Bradley’ and ‘Project 40 Maduro’ logos.
There will be 3 sizes for this release. The vitolas are named after their dimensions. The Robusto is named “05.50” with an MSRP of $5.75 per cigar. The Toro “06.52” at an MSRP of $6.25 per cigar. The Gordo size “06.60” with an MSRP of $6.50 per cigar. All prices are US before any applicable taxes. Project 40 Maduro will begin shipping to Tobacconists globally in November.